THE DESIGN PROCESS

My design process is the alchemy of a thoughtful discovery process, market research, strategy, and visual storytelling.

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Step One: GET IN TOUCH

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It all starts with conversation. If you’d like to work together, the very first step is to reach out to me. We’ll talk about your exciting business dreams and I’ll answer any questions you may have. If we feel that we’ll make a great team, and you’re ready to get started, I’ll send over my contract + an invoice for the deposit. Once the signed contract and deposit is received, we’re officially booked in and ready to start our journey together!

Please note: The process may vary depending on the scope of our project together. If you have any questions about the design process, please get in touch.

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STEP TWO: DISCOVER

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Intentional design is the result of a thoughtful discovery process. Establishing a solid, strategic brand foundation is crucial to the success of any brand, and should always come before the visuals , so it’s important that we do some business soul searching! We’ll begin with a thoughtful, comprehensive Discovery Workbook that I’ve crafted and refined through my nearly decade of designer experience.

The workbook will give us the solid foundation needed to begin the design process, and will be an inspirational reference to help you stay focused and aligned for years to come. Through the workbook, we will discover your ideal client, and how we can establish a real connection with them through design. We will also collect visual inspiration that aligns with the feeling you want your brand to evoke.

Think of this phase as your business blueprint. Together we’ll get crystal clear on who you are, what you offer, and what sets you apart in your industry. From there, I will translate that into a beautiful design that truly reflects the essence of your business, message, and deeply-rooted values.

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STEP THREE: EXPLORE

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Once the workbook is complete, I will begin to strategize the visual direction. Our conversations and your completed workbook will inspire the creation of the visual brand plan, which will be prepared as a full guide PDF that takes you through your mission statement, brand keywords, visual inspiration, mood exploration, and a custom color palette.

The visual brand plan will focus on a specific design direction to help maintain consistency – and will set the tone of your new branding visuals. It will also ensure that we’re on the same page prior to moving into the preliminary designs.

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STEP FOUR: CREATE & REFINE

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Next, I’ll work some design magic, creating a beautiful design presentation prepared as a full guide PDF, taking you through each thoughtfully crafted logo design. You will also receive a beautiful, imaginative presentation that brings each design to life through life-like mockups to help you visualize the designs in real life context. We will then work together to narrow in and refine those ideas until we have something that perfectly embodies your business and personality.

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STEP FIVE: SET IT FREE

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We’ll celebrate and share your new brand or website with the world! You will receive all of the final files and tools that you need to maintain your new visuals as your business grows. I’ll be alongside you to make sure your launch goes smoothly and to provide my advice and ideas on future ways to implement your new design into different settings.

Mel Volkman Studio —

Hi & Welcome to my Creative Design Studio! I’m passionate about crafting thoughtful, effective strategies + conjuring up compelling, personality-infused visuals that help guide purpose-driven business owners through their brand journey.

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START YOUR ADVENTURE

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