My design process is the alchemy of a thoughtful discovery process, market research, strategy, and storytelling. The below breaks down the typical design process for the Complete Collection (brand + web). Depending on the scope of our project, the process could vary. Please click around to explore the design process..
Please click around to explore the design process..
If we feel that we’ll make a great team and you’re ready to get started, you’ll be asked to sign my contract and submit payment. Once the contract is signed and payment is received, your project is booked and ready to begin on the start date provided.
Through the discovery process, we will discover your ideal client and how we can establish a real connection with them through design. We will also collect visual inspiration that aligns with the feeling you want your brand to invoke. The discovery process gives us the solid foundation needed to start the design process, and will be an inspirational reference to help you stay focused and aligned for years to come.
The visual brand plan will focus on a specific design direction to help stay focused and maintain consistency – and will set the tone of your new brand. It will also ensure that we’re on the same page prior to moving into the primary designs.
The style guide will detail the elements of your brand, and provide you with brand guidelines to reference for full brand consistency. Once the style guide is complete, we will proceed with the brand collateral included in your collection. This could be business card, print, stationery, packaging, signage, etc.
We will work together to refine the design, making any revisions necessary to perfect the design and make sure it’s meeting all of the goals we outlined in the discovery phase. Three rounds of revisions are included in the Brand Identity Collection.
I’ll be alongside you to make sure your launch goes smoothly and to provide my advice and ideas on future ways to implement your new design into different settings.
This presentation will take you through the full website design, page by page. Your site will be a balance of clean, functional, easy to navigate, beautiful, and completely custom to your brand and individual needs!
We will work together to refine the design, making any revisions necessary to perfect the design and make sure it’s meeting all of the goals we outlined in the discovery phase. Three rounds of revisions are included in the Web Collection.
You will receive all the tools that you need to launch your new website – including a custom graphic that can be used on social media to announce your new site. I’ll be alongside you to make sure your launch goes smoothly and to provide my advice and ideas on future ways to implement your new design into different settings.
If you have questions about the process or you’d like to work together, please get in touch so I can learn more about you & your business, your vision, and your goals. I’m always excited to collaborate and work on something new, and would love to help you tell your story! Don’t forget to check out client testimonials!