Hi friends! I am so excited to share this brand reveal. I had the pleasure of working with Brett on his new Brand Identity for his Woodworking company in Vancouver, Brett Yarish Joinery + Design. Brett offers a wide range of custom woodwork and design services. He makes everything from serving boards, gifts, dining tables, and built-ins, using unique, locally sourced wood slabs (that are to die for!!).
Brett came to me in July, needing to re-brand as he’s changing his business name from Eastend Woodworks to Brett Yarish Joinery + Design. After discussing his vision for his new brand and finding how passionate he is about his business and woodworking, I just knew that we were the perfect fit! We started with the Mood Exploration Board which is all about wood, nature, modern, and minimalism. Once the mood and direction were set into place, I proceeded with the primary logo design variations.
After a few minor tweaks, we agreed that the strongest concept for his brand and vision was the the upside down Y (for yarish), which also made the perfect base for the design of a table.