I’m so happy to share this Brand Identity Launch for the lovely Sarah over at Florida Get Fit — an energetic gym located here in St. Augustine, FL! Together Sarah and I worked on her new Branding, Logo, Hand Lettering, Monogram, Print, Fitness Apparel, and the Design & Development of her new Website and Blog.
Sarah and I wanted to focus on giving life to a brand and website that feels fresh, energetic, bright, fun, modern, and neutral (not too feminine, not too masculine). We started with mood, color, & texture exploration which led to the creation of her new color palette that includes a medium and soft gray paired with a zesty and bright yellow/green, an energetic blue, white, and just a very small touch of purple. I then designed and lettered her new logo using a clean and modern typeface, paired with beautiful hand lettered accents (“get” and the line accents), as well as her social media, ad design, and apparel design.
Within her website I incorporated her fun colors and brand elements throughout, while still keeping it clean and professional. Her biggest interest for her new website design was the ease of use for her clients (and potential clients), so my main focus was on the (UX) user experience. The most important feature to her and her clients is her schedule. Her previous schedule was not responsive and was very harsh on the eyes. Not only is her new schedule mobile responsive, but I integrated a pretty sweet filter system that allows users to filter the days by specific events (such as boxing, zumba, bootcamp, etc). With strategic call to action and menu items, the page outline flows from one page to the next and prevents her visitors from feeling confused on where to go and how to get there. So far she is receiving excellent feedback from her Gym members, both men and women and we couldn’t be happier with the turnout! We are still working on her instructors page and we’re exploring the possibility of professional photos to complete the look of her new Brand Identity!
PS. Florida Get Fit truly is the most comfortable and energetic gym that I’ve been to! I haven’t met all of the instructors yet, but Sarah is by far the best trainer I’ve worked with. If you’re in the area or looking for a new gym, I would definitely check it out! Everyone has been so warm and welcoming, and there are so many classes to choose from! From Yoga, to Spin, Zumba, Kickboxing, Bootcamp, and more!
“Meeting Mel and working with her on my new brand, fitness apparel, and website was a fun and amazing experience – I couldn’t be more happy looking at the before and after of my website! It screams fresh, new and fun – but updated and professional. We’ve received great feedback from our Gym members and gained multiple new sign ups the week of our new brand and website launch. Mel is wise to the Marketing world, especially with the use of technology, and her expertise on Marketing helps with the overall use of the website and the way it needs to be created for your specific business and customers.
She listens to you but also advises you on options to consider to make your website even better, and is very cautious when creating, making sure that your new logo and website is authentic to you. She listened to what I wanted and literally gave me the best logo that I could’ve asked for. Mel is extremely professional, creative, and listens to your wants and needs for your business. She is extremely helpful, gets projects done in a timely manner, and her dedication to her work is profound with the amazing results. A website and logo for your company is one of the most important aspects of your business, and choosing Mel to update and overhaul mine was the best professional decision I have made!”
Sarah Farmer, Florida Get Fit | St. Augustine, FL