Whether you’re an upcoming business looking to establish your brand presence, or an established business owner in search of a new look, this collection has what you need to make a statement. My goal as your designer is to create an authentic, quality brand that reflects your personal style and connects you with your ideal clients.
This collection includes a visual brand plan, mood exploration board, custom color palette, 6-8 unique logo designs to choose from, a brand style guide, secondary logo, brand mark, signature patterns/textures, typography combination, the design of a business card, three rounds of revisions, the final files for print and web, my print lab recommendations, and a social media launch kit so you can announce and launch your new brand into the world!
THE PROCESS + WHAT’S INCLUDED
CONSULT + BOOKING – It all starts with an initial conversation. If you’d like to work together, the very first step is to reach out to me. After receiving your inquiry, I’ll send over a few questions so I can get to know more about you & your business, your vision, and your goals. You’ll also have the chance to ask me any questions you may have. If we feel that we’ll make a great team and you’re ready to get started, you’ll be asked to sign my contract and submit payment. Once my contract is signed and payment is received, your project is booked and ready to begin on the start date provided.
DISCOVERY WORKBOOK – You will receive my discovery workbook to complete online. This will help you dig deep and organize your thoughts, and it will help me learn more about you & your business, your story, style, inspiration, etc. so I can translate that into an authentic, quality brand that reflects your personal style and connects you with your ideal clients.
VISUAL BRAND PLAN – No design is complete without a solid strategy in place. On the project start date, I will study your workbook, research, and begin to strategize the visual direction. Our discussions and your completed workbook will inspire the creation of the visual brand plan which will be prepared as a full guide PDF that takes you through mood and color exploration. The visual brand plan will focus on a specific design direction to help stay focused and maintain consistency – and will set the tone of your new brand. It will also ensure that we’re on the same page prior to moving into the primary logo designs.
LOGO DESIGN PRESENTATION – Based on our discussions, your discovery workbook, and the visual brand plan, I will prepare the logo presentation which will be prepared as a full guide PDF that takes you through the primary logo designs. You will receive 6-8 unique primary logo designs to choose from.
BRAND STYLE GUIDE & SUPPORTING ASSETS – Once the primary logo is finalized, I will create supporting assets to your brand such as a secondary logo and a brand mark. I will then pull together a brand style guide that includes your color palette, primary logo, secondary logo, brand mark, 2 signature patterns/textures, and the perfect typography combination that will compliment and complete the full look and feel of your brand identity. The brand style guide will detail the elements to your brand, and provide brand guidelines.
SECONDARY LOGO & BRAND MARK – The secondary logo is an alternate layout of your primary logo. The brand mark is an abbreviated but recognizable design of your primary logo. These designs can be used in lieu of your primary logo when appropriate (such as social media, look book, stationery, apparel, website, etc), to allow more flexibility and cohesion within your brand.
CUSTOM BUSINESS CARD – Once the brand style guide is finalized, I will get to work on the design of your business card. You will receive the final print-ready PDF files + my print lab recommendations.
REVISIONS – You will be asked to provide your feedback. Our project together is collaborative and through my experience, I have learned that nobody knows you and your business as well as you do and thus your feedback is essential to our project. We will discuss the direction and make any revisions necessary to perfect the design. Three rounds of revisions are included. Kindly note that any changes requested after design approval will be billed separately, as will any additional revisions requested outside the allotted three rounds.
FINAL FILES – You will receive several file formats in high-resolution, ready for print and web. You will receive the primary logo, secondary logo, and brand mark in EPS (scalable to any size, for print) and PNG (transparent background, for web/watermarking) in each of your brand colors, the color codes in web, cmyk, & pantone to maintain color consistency, the patterns/textures in 12×12 at 300dpi JPG, the mood exploration board, the brand style guide, the final print-ready PDF files to your business card + my print lab recommendations. Fonts need to be downloaded or purchased (whichever is applicable) by the client for use beyond the files provided.
SOCIAL MEDIA LAUNCH KIT – You will also receive a profile pic of your primary logo, secondary logo, and brand mark in each of your brand colors to use across your social media profiles + a custom graphic that can be used to announce and launch your new brand into the world!
Need more or less than what’s included in this collection? No problem! Please get in touch to receive a custom quote.
The Custom Brand Collection typically takes 4-6 weeks from the start date to completion. My general guideline is 1 week for the visual brand plan, 1-2 weeks for the primary logo designs, 1 week for the brand style guide, 1 week for the business card, 2-3 business days per each of the three revision rounds, and 1-2 business days for the final files.
The time estimates provided are dependent upon each individual project, the amount of revisions, client response time, and my current booking schedule.
The investment for this collection is $1,550. Payment is invoiced and accepted through Square or Paypal in U.S. Dollars (USD), or via check. Don’t worry if you don’t have a Paypal account. You don’t need a Paypal account to make payment because most major credit cards are accepted.
Once the contract is signed and payment is received, your project is booked and ready to begin on the start date provided.
LET’S WORK TOGETHER!
Ditch the diy – let’s build the brand & website of your dreams, so you can build the trust and credibility that your business needs to thrive! If you’re ready to work together, the very first step is to reach out to me. If you’re a passionate business owner with an appreciation for quality work, I’d absolutely love to work with you, and welcome you to reach out me so I can get to know more about you & your business, your vision, and your goals. I look forward to hearing from you and potentially working together!